We use the Facebook API to post our stories, I guess they have now developed one for the big dogs as well.
Big Publishers Will Now Post Stories Straight to Facebook
"Starting on Wednesday, big-name publishers such as The New York Times and BuzzFeed will now be posting articles directly to Facebook. Stories will live inside Facebook’s walls, more like a status update than a posted link. When you click, the story will open more like a friend’s profile page rather than an outside post. Along with the Times and BuzzFeed, inaugural partners for what Facebook is calling Instant Articles include…"
http://feeds.wired.com/c/35185/f/661370/s/4642eb22/sc/11/l/0L0Swired0N0C20A150C0A50Cbig0Epublishers0Ewill0Enow0Epost0Estories0Estraight0Efacebook0C/story01.htm
